Free guide
5 real Black Friday offers, including one that grew sales 86% with a partner reward*
Real offers from BRUNT, Tommy Hilfiger, Samsung and more, and what each one costs you next to a 20% discount.
*Reported result for one of the five offers in the guide: a partner travel credit for loyalty members over Black Friday, with sales reportedly up 86%.
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The idea behind the guide
A discount is always 1x
Every euro you knock off is worth exactly one euro to your customer. No more, ever.
The guide measures every offer by its leverage: what it's worth to the customer, divided by what it costs you. A €10 gift that normally sells for €40 is 4x.
The other four campaigns land somewhere very different. One depends on what a partner charges for it. One is no better than the discount, and might still be worth running.
- 20% discounton an €80 orderCosts you €16Customer gets €161x
- Gift over a thresholdEvry JewelsCosts you €10Customer gets €404x
- Limited editionBRUNTIn the guide
- Partner travel creditTommy HilfigerIn the guide
- VIP window + capped giftOnceWasIn the guide
- Reverse auctionSamsungIn the guide
What you get
16 pages. Every number shown.
The five patterns
Product, basket, external, access and participation: five ways an offer creates value without a bigger discount.
One example store
Every offer runs through the same €80-order store, so you can compare them like for like.
Five real campaigns, broken down
The offer, the result, why it worked, and where the leverage is next to 20% off.
10 more real offers
From a sold-out tumbler to a $1 TV with the brand's own ad on screen.
The Offer Check
Seven questions to answer before your offer goes live, not after the P&L comes back.
“Increasing revenue isn't the ultimate objective. Or at least, it shouldn't be. The objective is to build a healthier, more profitable business.”
Pick your offer before you pick your discount
Get the five offers and the maths behind them.