ROAS tells you what you sold. POAS® tells you what you made. Learn how to bid Google Ads on real profit, win customers who are truly new, and capture their lifetime value over 30, 60 and 90 days. Register for the webinar and discover how our brand new Conversion Booster v2 helps you optimize for real profit.
Tuesday, June 30, 2026 at 14:00 CEST
Trusted by e-commerce brands, from startups to enterprise retail
Existing customers are cheaper and easier to convert. But that doesn’t mean they’re more profitable in the long term.
Because Google can't tell the difference between new and existing customers, you often end up paying for the same customer more than once. Conversion Booster v2 feeds the profit signal back to Google, so you stop paying for the same customer twice
Existing customers convert easier, cheaper and with higher order values. They pull up your tROAS and dominate bidding, while truly new customers look too expensive, so Google underbids on growth.
Predicted lifetime value sounds smart until the future doesn't deliver the profit you already paid for. The models need massive data, and trends shift.
POAS® LTV bidding needs conversion signals your ad platforms don’t have: profit and revenue for new customers, existing customers and lifetime value, all verified in your e-commerce backend.
Send your real gross profit after discounts, COGS, shipping and fees to Google Ads. Break-even is always 1, so your POAS target controls exactly how aggressive every campaign is.
Every order and customer match comes from your e-commerce backend, not cookies. No “unknown” customers and no 7-day cookie resets, just reliable first-party data Google can bid on.
Bid on actual repeat profit measured over 30, 60 and 90 days instead of a model's prediction. Start at break-even, verify fast and scale what proves itself.
Google’s native split can label 40% of “new customers” wrong. Conversion Booster v2 matches every conversion against your full hashed customer list, so your aggressive new-customer bids only go to customers who are actually new.
Once a truly new customer is detected, every order they place over the next 30, 60 and 90 days is attributed back to the original click, in both revenue and profit. Find the products with proven repeat profit and bid more aggressively where the future profit is real.
By default, Google optimizes for existing customers, because they convert easier and cheaper. With one-click server-side conversion actions for new customers, existing customers and lifetime value, you decide what the algorithm chases, and you back it with profit data it can actually bid on.
Why two orders with identical revenue can differ 4× in profit, why break-even ROAS changes on every single order, and why margin groups are not profit-bidding.
When LTV bidding makes sense and when it doesn't: high-repeat vs low-repeat products, and the one question that decides it: do customers return on their own, or do you pay for them twice?
Predictive models need massive data, trends shift, and you pay today for profit that may never arrive. We'll show the safer alternative: product LTV-POAS® bidding on real 90-day data.
Google's native split can't identify up to 30% of customers on iOS, and in some cases 40% of “new customers” are actually existing. How backend verification fixes both.
The exact setup: POAS® targets per funnel stage, new-customer bidding done right, and finding the products with proven repeat profit, all using the conversion actions Conversion Booster v2 unlocks.
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Yes. The webinar is completely free, you just need to register to receive your personal access link.
E-commerce marketers, store owners and agencies running Google Ads who want to optimize for profit instead of revenue, and for new customers and lifetime value instead of just the first order.
Register anyway. We'll share details with everyone who signs up, and you can always reach out to our team afterwards.
No. The webinar is open to everyone. The strategies are explained from first principles, and we'll show how Conversion Booster v2 makes them possible so you can judge whether it fits your setup.
Conversion Booster v2 collects orders directly from your e-commerce backend through modules, apps or APIs, including Shopify, WooCommerce, Magento and more.
Join us to learn POAS® LTV bidding end to end: bid Google Ads on real gross profit, win customers who are truly new, and capture their repeat profit over 30, 60 and 90 days, all unlocked by the new Conversion Booster v2.
Free to attend
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