Orders2,610
Revenue After Discount73,701 EUR
Shipping Revenue1,923 EUR
Revenue75,623 EUR
14-day trial · No credit card
Find the campaigns quietly wasting ad spend before you scale them
Start scaling the right campaigns. Track profit and revenue for every conversion with server-side tracking. Calculate Gross Profit for every order and campaign in real-time, and send the data back to Meta and Google.
- Real-time profit data
- See Gross Profit, POAS® & contribution margin
- 14-day trial. No credit card
Pinterest Ads
Snapchat AdsTrusted by e-commerce brands, from startups to enterprise retail
Stop wondering if your growth is actually profitable
Most e-commerce brands optimize for revenue and ROAS. ProfitMetrics gives you the improved tracking and data needed to optimize for what really matters: profit.
Google AdsServer-sideActive
MetaConversions APISynced
GA4TrackedClean
Profit signalGross ProfitReady
Plug-and-play server-side tracking
ProfitMetrics' accurate server-side tracking sends the revenue and profit from every conversion, and tracks an average 20% more conversions than standard set-ups.
See real-time profitability
Our Real-time Dashboard shows you the profit behind every order and campaign so you can put your budget where it matters.
Profit signalGross Profitas conversion value
Send profit data back to Google and Meta
Send Gross Profit as conversion values so the ad platforms can optimize from a stronger profit signal instead of revenue alone.
Backend CMSHistoric customer list
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ProfitMetricsMatch & classify
New Customer
Existing Customer
Accurately identify new vs returning
ProfitMetrics checks every conversion against your historic customer list in real time: you can set the right targets for each group, and ensure prospecting campaigns only target new customers.
Profit data syncedEasy integration with the rest of your stack
ProfitMetrics combines reporting from your e-commerce platform with your ad network performance, calculating your profitability in real-time so you can skip spreadsheets or coding.
See real profit on your store by tomorrow
See how much ad spend you’re wasting
Real-time profit data shows where your budget is being wasted, and where it can be better spent. Stop throwing money away on unprofitable ads.
€100,000/ month
€1k€100k€500k
Budget wasted every month (conservative estimate)€10,000
*While we cannot guarantee the amount of your ad spend currently wasted, across our thousands of clients we see an average of 10% - 20% of budget going to unprofitable ads.
Start free trialFrom profit visibility to profit bidding
See real profit first, then let Google & Meta optimize from it
During the trial, the immediate value is knowing which orders, products and campaigns are profitable. Once the Gross Profit signal is flowing, ProfitMetrics can send it back to the ad platforms so bidding is based on profit instead of revenue.
- Per-order Gross Profit sent as conversion value
- Google Ads & Meta supported
- Includes COGS, discounts, shipping, fees and VAT
- Updates in near-real-time, not once a day
Try it free for 14 daysNo credit card. Full feature access.
Hear from our customers
Brian Greer
Digital Marketing Manager at BEAUTYCOS
“Even after 4 years of using ProfitMetrics I am still blown away that we can select whatever combination of markets we wish to investigate, whatever currency we wish, whatever date range we want and almost instantly the information appears on the dashboard.”
Emil Nissen
Founder of Bland Selv Frø
“Since integrating ProfitMetrics, we've been able to ensure daily profitability and monitor our marketing and tracking significantly better than we did before. We now have 100% insight into our numbers, which allows us to make the right decisions.”
Mathias Wagner
Founder of Hofstra & Wagner
“The whole system is a huge success for us. The ability to go in and determine which channels are generating profit has been absolutely crucial - and surprising - for us.”
Robbie Nevens
Co-Founder of LampTwist
“ProfitMetrics helped us so much in 2023 to get back on the right track. With our amount of orders, suppliers and clients, it's very hard to have a day to day overview of the business. But now we are growing in a very healthy way.”
LiveProfit tracking by store, product and campaign
10%Conservative estimate to profitability uplift
24/7Support from real humans
Questions
Got questions?
Can’t find what you need? Email support@profitmetrics.io
Do I need a credit card to start the trial?
No. The 14-day free trial gives you full access to every feature, every integration and your real data. We only ask for billing details if you decide to continue.
Which platforms do you integrate with?
ProfitMetrics integrates with numerous e-commerce platforms, ad channels, accounting tools and other software, including Shopify, WooCommerce, Magento, BigCommerce, Google Ads, Meta, TikTok, e-conomic, Fortnox, QuickBooks, Xero and DATEV. We can pull data from many systems, but profit data is only sent back to Google Ads and Meta for bidding.
How long does setup actually take?
Most stores and ad accounts can be connected in under 30 minutes. To see accurate profit data, you also need to add your cost data, including COGS, shipping, fees and other expenses, so the full setup can take longer depending on how your data is organized. Every trial includes a free onboarding session with our team.
What's the difference between POAS and ROAS?
ROAS shows revenue per ad dollar. POAS® shows Gross Profit per ad dollar after costs like COGS, discounts, shipping, fees and VAT are included. Two campaigns can have identical ROAS while one leaves much more profit in the business.
Can ProfitMetrics actually feed profit data back to the ad platforms?
Yes. We push Gross Profit as the conversion value to Google Ads and Meta so their bidding algorithms optimize from a profit signal instead of gross revenue. In the trial, the first win is seeing your real profit data; profit bidding is the next layer once the signal is ready.
Do you replace my accounting or analytics tool?
No. ProfitMetrics sits alongside them. We pull cost data from accounting, marketing data from ads, and order data from your store, then unify it into a profit view nobody else gives you.
What if my store has thousands of SKUs with different costs?
That's exactly when ProfitMetrics earns its keep. We handle variable COGS, bundles, promotions, currency, VAT and shipping rules at the SKU level. The dirtier your data, the more value you'll see.
Is my data safe?
Yes. We're GDPR-compliant, hosted in the EU, and read-only across every integration. Your data is encrypted in transit and at rest. We never share, sell or use it beyond running your account.
Start in under 30 minutes
Know your real profit by tomorrow
Connect your store, ads and accounting in a few clicks. See real-time profit per order, spot unprofitable campaigns, and get ready to feed Gross Profit back to the algorithms. All free for 14 days.
Start your free trialNo credit card required · Cancel anytime · Free onboarding call included