Jeremy Young
Founder, Young and Digital
Google Ads coach for founders, host of the Google Ads Unleashed podcast
An online roundtable · September 30
ProfitSessions:What Black Friday actually makes you
Three top Google Ads specialists debating discounting, break-even, bidding targets, and whether Black Friday is still worth running at all.
14:00 CEST · 60 minutes
Can’t make it? Register anyway and we’ll send you the recording.
The people at the table
The panelists
Ruben Runneboom
Co-founder, Taskforce™
Top 25 Google Ads Experts Worldwide 2026PPCSurvey.com
Thomas Eccel
Lead Customer Success, ProfitMetrics
#1 Worldwide LinkedIn Creator for Paid AdsFavikon
Sam Kellett
Head of Marketing, ProfitMetrics
Your host for the conversation.
The conversation
It’s not about how to sell more, but how to sell better.
Hitting high revenue with deep discounting is easy; what’s hard is doing it profitably. You need to know what data to track, and how to get it quickly enough to make the optimisations that count.
Bring your questions and our Black Friday experts will answer them in the chat.
We’re asking the questions that most panels skip:
Bidding & discounts
How often should bidding targets change, and how do you factor in discounts?
Your break-even point
How do you work out your break-even points?
The data lag problem
How do you deal with data lag on GA4 while you optimise?
Defining success
What does “success” actually mean, and when will you know?
What Black Friday
actually makes you
14:00 CEST · 60 minutes
Can’t make it? Register anyway and we’ll send you the recording.